Truth in Advertising Poster
This project came about as a reaction to the Sauza Hornitos Tequila "Teaser Campaign" that ran in 1998. The orginal billboard series offered enticing but vague bits of information about the product. I didn't realize the product was a brand of tequilla until the first agave plant ad appeared. Having been manipulated by the campaign, I decided to exercise my own brand of billboard liberation and re-created the billboards with a more honest message.
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Truth in Advertising
